Versione italianaStrengthening the link between the local area and Europe is strategic for us: through our media and projects we aim to help bridge the communication gap between Italians and the European Union. We do this by building partnerships with other European stakeholders, informing people about the real benefits deriving from cohesion policies, and encouraging greater awareness and participation by bodies, institutions and citizens in the initiatives and activities promoted by the EU.
We take part in the implementation of European projects both as partners and as lead partners in sectors related to agriculture, information, integration, culture, social issues and training in the field of communication.
We specialise in dissemination activities to reach different target audiences by developing communication plans, audio and video content, websites, social networks, radio and TV programmes, events and information materials.
OUR PROJECTS
AGRINET4TECH – 2025/2026
AGRINET4TECH, a national and regional cross-media communication project focused on technological innovation promoted by the new CAP in Italy
Project ID 101233787
Status: ongoing
Start: 01 September 2025
End: 31 August 2026
A national and regional project aimed at increasing awareness of the New Common Agricultural Policy (CAP) 2023–2027 and at telling the story of how technological innovation, digitalisation and sustainability are transforming Italian agriculture. Although the CAP is known to most European citizens, few truly understand its objectives and instruments. AGRINET4TECH was created to bridge this information gap through a broad and accessible communication strategy, capable of reaching citizens, farmers, young people, institutions and sector operators.
The project is fully aligned with the strategic objectives of the CAP, in particular with the modernisation of agriculture through knowledge, innovation and digital technologies, and fits within the main European frameworks: the Green Deal, Farm to Fork Strategy, Biodiversity Strategy 2030, the 2030 Climate and Energy Framework and the Digital Strategy 2030.
Main Project Actions
1. National and regional TV programme – “Agrinet: the future in the field”: 10 episodes of 25 minutes, dedicated to stories of farmers and companies adopting technologies and digital tools, hosted by Francesca Magnoni. Broadcast on TV2000 and on 6 regional broadcasters of the CORALLO network.
2. Podcast and Radio – “Agrinet: stories of sustainability”: 10 episodes of 20 minutes available on Radio ICARO, on the radio stations of the CORALLO network and as podcasts on Spreaker and on the broadcasters’ websites.
3. 40 regional Tech-News reports: journalistic features produced by local TV stations on territorial experiences of agricultural innovation, created in collaboration with IUAV University of Venice.
4. Digital multimedia content: news, videos, social content and newsletters for widespread online and local dissemination.
The Project Network: AGRINET4TECH is coordinated by Iniziative Editoriali – ICARO TV (Emilia-Romagna) and involves a national and regional network of media partners: TV2000, Radio ICARO, Associazione CORALLO, Teleradiopace TV (Liguria), Telebelluno (Veneto), TV Libera (Tuscany), TeleNova – Multimedia San Paolo (Lombardy), TeleClub Italia (Campania). Scientific support is provided by IUAV University of Venice, a long-standing partner of Gruppo Icaro.
AGRINET4WOMEN – 2024/2025
AGRINET4WOMEN, a national and regional cross-media communication project focused on the new CAP in Italy, for women and farming mothers.
Project ID 101172497
Status: completed
Start: 01 September 2024
End: 31 August 2025
AGRINET4WOMEN is based on a strong network of different media-sector organisations: Iniziative Editoriali srl (Coordinator), RETEBLU, CORALLO and COAP, and 5 regional broadcasters of the CORALLO network: Teleradiopace, TV Libera, Telebellunodolomiti, Tele Dehon and TeleNova. The partnership also includes ConfAgricoltura Donne and IUAV University of Venice, providing qualified technical support.
Women in agriculture face cultural stereotypes and gender inequalities in rural areas. To address these issues, and building on the experience of the “Agri4Edu” projects (2022-23 and 2023-24), AGRINET4WOMEN aims to bridge the gap between Italians and Europeans, with particular attention to:
- countering stereotypes and misinformation about the new CAP;
- updating information and opportunities related to the new CAP in Italy;
- informing and raising awareness about the challenges and opportunities in the agricultural sector for Italian women and farming mothers;
- bringing Italian women, mothers and citizens closer to today’s reality of rural life, linked to the environment and technology for innovative production.
Through a cross-media intervention at national and regional level, AGRINET4WOMEN delivers:
- A TV PROGRAMME with 8 episodes telling the stories of sustainable and innovative Italian women/farming mothers, broadcast on NATIONAL TV and rebroadcast on other regional TVs.
- A LIVE TV “TALK SHOW” with 8 episodes focused on DATA JOURNALISM and STORYTELLING about the impact of the new CAP in Italy, with a special focus on women and farming mothers in different Italian regions, enriched by a debate between experts in the studio and guests connected from regional TV stations.
- A RADIO-PODCAST PROGRAMME with 8 episodes telling the stories of the Italian women/farming mothers interviewed.
The project foresees a strong impact in terms of actions and dissemination of materials, also including digital social networks, websites, newsletters and a final event in Rome aimed at the target groups.
Icaro Teche
Call for proposals Action 1.3.4 of the PR-FESR EMILIA-ROMAGNA 2021-2027 – Support for innovation and investments of cultural and creative enterprises
Status: completed
Start: 11 March 2024
End: 30 June 2025
Promoted by CO.AP. Comunità Aperta in collaboration with CIRI-ICT, technology partner, and Iniziative Editoriali Srl, collaborative partner, co-financed by the European funds of the Emilia-Romagna Region. The project aims to digitise and add metadata to the “newsrimini” archive, creating the Icaro Meta-Archive, accessible through a web portal with differentiated interfaces for internal and external users. The inclusion of the Icaro TV archive is also planned.
The outcome achieved will be multifaceted:
- For internal professional resources: reuse and enhancement of archive material to enrich news and podcast production
- For external users: access to a complete archive on current affairs, politics, culture, social issues, events, entertainment and the tourism history of Romagna.
The web portal will allow browsing by place and time period, using AI to identify geolocated areas (cities, streets, businesses, venues, institutional premises) and time ranges of interest.
TOCC Call – CO.AP. Comunità Aperta Società Cooperativa
Funded by the European Union – NextGenerationEU, to foster innovation and the green transition. PNRR, M1C3 – INVESTMENT 3.3 – Support for cultural and creative sectors for innovation and the digital transition
Status: completed
Start: 3 March 2023
End: 2 April 2025
CO.AP. Comunità Aperta Società Cooperativa, owner of Radio Icaro and the newsrimini.it website, aims to transform the traditional FM radio into a digital platform with a stronger web presence, promoting the dissemination of self-produced or co-produced cultural, informational, social and entertainment content. Radio Icaro, the only radio station in the Province of Rimini with programmes dedicated to local information, aims to leverage digital and podcasts to make content easily accessible over time and broaden its reach.
TOCC Call – Iniziative Editoriali Srl
Funded by the European Union – NextGenerationEU, to foster innovation and the green transition. PNRR, M1C3 – INVESTMENT 3.3 – Support for cultural and creative sectors for innovation and the digital transition
Status: completed
Start: 4 March 2023
End: 3 April 2025
Iniziative Editoriali srl develops cultural and social audiovisual content. The project includes: digitisation of the historical archive of IcaroTV on Icaroplay, innovation of the editorial workflow of IcaroTG with advanced software, and relaunch of the Icaroplay+ web platform for a local and international digital audience, integrating HbbTV technology. The goal is to adapt to new digital consumer needs and strengthen the company’s cultural mission.
AGRI4EDU23 – 2023/2024
AGRINET4EDUCATION, a national and regional cross-media communication and educational project on the new CAP in Italy
Project ID 101122178
Status: completed
Start: 01 September 2023
End: 31 August 2024
INIZIATIVE EDITORIALI SRL (Coordinator); TLS TELE LIGURIA SUD COOPERATIVA RADIO TELEVISIONE CATTOLICA SCRL; TELE DEHON SRL; TELEBELLUNO SRL; TV LIBERA SPA; FONDAZIONE AUTONOMA DI RELIGIONE STELLA DELL’EVANGELIZZAZIONE; TV PRATO SRL; CONFRATERNITA DEI SANTI ANDREA E LUCIA; ASSOCIAZIONE CORALLO – RADIOTELEVISIONI LIBERE LOCALI; RETE BLU SPA; CO.AP. COMUNITÀ APERTA SOCIETÀ COOPERATIVA; Giovani di Confagricoltura – A.N.G.A.
Farmers are not considered “cool”, agriculture is seen as an old-fashioned way of life, and rural areas are perceived as lacking opportunities for young people. These are the most common false beliefs, based on misinformation, that Italian children and citizens hold about farmers, agriculture and rural areas.
To address these issues, the AGRI4EDU23 project aims to “reduce the gap between Italians and Europeans on European agriculture and the new CAP approach, with particular attention to raising awareness among Italian citizens—especially children—about agriculture and contemporary rural life”.
The specific objectives are:
- national-level updating of information and opportunities related to the new CAP in Italy;
- national dissemination of Italian farmers’ experiences in tackling challenges and seizing opportunities in the reality of the agricultural sector;
- education of children to bring them closer to today’s reality of rural life, connected to environmental awareness and the objectives of the new CAP in Italy.
Through an intervention at national and regional level, AGRI4EDU23 develops the following actions:
- Creation of TV PROGRAMMES with episodes broadcast on the Italian national TV channel TV2000 and on the Corallo national network, focusing on CAP topics in Italy, challenges and benefits for farmers in the agricultural sector. Each episode includes an interview with a farmer and a “focus” section on the use of educational material by children.
- Creation of RADIO PROGRAMMES with episodes and podcasts featuring farmers’ stories, in collaboration with a network of university web radios sharing experiences of sustainable consumption and “farm to fork” initiatives, aimed in particular at university students.
- Territorial use of a MULTIMEDIA KIT by primary school children in the regions of Liguria, Tuscany, Veneto, Apulia, Basilicata and Campania.
AGRI4EDU23 is built on a strong network of different media-sector organisations and also has a strong impact on digital social networks and websites dedicated to stakeholders.
AGRI4EDU – 2022/2023
AGRINET4EDUCATION, a cross-media communication and educational project on the new CAP.
Project ID 101080055
Status: completed Ended
Start: 01 August 2022
End: 31 July 2023
Agri4Edu is based on a strong network of different organisations coordinated by Iniziative Editoriali srl (Coordinator), part of a television and radio network (RETEBLU, CORALLO and COAP). The partnership also includes I.Di.Med, RadUni, ANGA, Zaffiria, APS, IUAV and IC Giulio Cesare.
Building on the experience of the “AgriNet” (2016-2021) projects, this new proposal aims to counter false perceptions and misinformation about European agriculture and the new CAP, affecting both farmers and Italian citizens, as well as to reduce old stereotypes and outdated ideas held by children about the figure of the farmer and how agriculture and today’s rural world work.
To address these issues, the main priority of the AGRINET4EDUCATION project is:
“to reduce the gap between Italians and Europeans on European agriculture and the new CAP approach, with particular attention to raising awareness about contemporary agriculture and rural life among Italian children and citizens”.
The specific objectives focus on:
- updating information and opportunities related to the new CAP;
- dissemination of farmers’ experiences in tackling challenges (climate change, agritech, etc.);
- education of Italian children to bring them closer to the 9 objectives of the new CAP and to today’s reality of the rural world, promoting a sustainable and healthy lifestyle linked to environmental awareness.
Agri4Edu will develop the following actions:
- A TV PROGRAMME with 9 episodes broadcast on the national TV channel TV2000 and on the Corallo national network.
- A RADIO PROGRAMME with 9 episodes and podcasts to share experiences of sustainable consumption and “farm to fork” initiatives.
- AN EDUCATIONAL KIT FOR SCHOOLS with a set of materials and educational resources to support teachers in teaching the CAP, climate change, sustainability and biodiversity, the role of the farmer and their current rural context.
NEWSEU – 2022/2023
NEWSROOM EUROPA: communicate – inform – participate – dialog localEU
Project ID 101080055
Status: completed
Start: 15 October 2022
End: 15 October 2023
Iniziative Editoriali srl (Coordinator), COAP (affiliated entity)
focuses on the editorial activity of the local multimedia media network of the Gruppo Icaro, which includes Iniziative Editoriali srl (IE) and Cooperativa Comunità Aperta Società Ar.L. (COAP), respectively the lead applicant and the affiliated entity.
The ICARO multimedia network consists of Icaro TV, Radio Icaro, the online daily newsrimini, the digital platform icaroplay and social channels.
The goal of Newsroom Europe will be to “EUROPEANISE” LOCAL COMMUNICATION.
Every week, IE and COAP will produce journalistic content for regional TV news and radio bulletins (Emilia-Romagna), for the on-demand web platform, for the online information portal, for the newsletter and for all the group’s connected social media.
The challenge already undertaken by Gruppo Icaro is the “cross-fertilisation” of local news with European policy news and vice versa.
A positioning capable of activating and consolidating relationships with public and private institutions, companies, associations and dedicated information centres, which can benefit from qualified media to convey information about EU projects, actions and policies, presented as news that emerges from local reality and links it, making it cohesive with the rest of Europe.
The project actions will be:
- Editorial office (back office);
- LocalEU News and reports;
- Interactive Europe Boxes;
- Participate and dialogue with the EU;
- Wrap-up and relaunch event.
AgriNet – 2021/2022
Network for the dissemination of content on the CAP related to sustainable agriculture based on innovation
Project: ID 101036238
Status: completed
Start: 01 August 2021
End: 31 July 2022
INIZIATIVE EDITORIALI SRL – Coordinator; ASSOCIAZIONE CORALLO – RADIOTELEVISIONI LIBERE LOCALI; RETE BLU SPA; CO.AP. COMUNITA’ APERTA SOCIETA’COOPERATIVA
The project is based on a strong network (see also all the letters of intent attached) involving 2 universities, RadUni, IDIMED, 2 municipal associations, 1 hospitality school, FICE and ANGA.
AgriNet is a cross-media project by Iniziative Editoriali with affiliated entities RETEBLU, CORALLO and COAP, aiming to:
- reduce the gap between Italians and Europeans on the principles of the new CAP and inform about opportunities offered by the CAP;
- tell the stories of innovative farmers tackling agritech challenges and support farmers in becoming more familiar with agritech-related topics;
- promote debate among new generations, helping them become more aware of a sustainable lifestyle and raise awareness among children and teenagers on these topics.
The main focus of the project is the challenge of combining sustainability and technological innovation in agriculture, telling the stories of those farmers who, thanks to CAP support, are facing this challenge in Italy. In this context, city consumers—especially younger generations—also have a role, through their purchasing choices and, more broadly, by adopting a healthy lifestyle.
The cross-media strategy is based on integrating different media:
- A TV PROGRAMME (12 episodes broadcast on the Italian national channel TV2000 and on the Corallo national network) with a format alternating reports from the fields and explanations of sustainability-oriented agritech projects by university experts.
- A RADIO PROGRAMME (12 episodes produced and broadcast by COAP and CORALLO in collaboration with the RadUni network of university web radios) telling urban experiences of sustainable consumption and farm-to-fork initiatives linked to student life.
- AN EDUCATIONAL WEB PLATFORM dedicated to CAP topics for teachers and students, serving as a collection of videos (58 TV episodes + 116 short video clips) and useful information for teaching and educating young people about sustainable agriculture.
The impact of AgriNet has national coverage and dissemination includes the release of videos, backstage material, TV content and news on Facebook and Instagram, as well as the direct dissemination of information on CAP topics to stakeholders via newsletters and direct mailings.
The project is based on a strong network (see also all the letters of intent attached) involving 2 universities, RadUni, IDIMED, 2 municipal associations, 1 hospitality school, FICE and ANGA.
AgriNet Young: sustainability stories 2021/2022
AgriNet Young is the radio component of the overall project “Agrinet, the sustainability network”, created to speak to young people through the voices of young university students. The starting point is always the objectives of the Common Agricultural Policy, interpreted and told through the voices of young volunteers from RADUNI, the association that brings together more than 200 members and 33 university radio stations.
https://www.agri-net.it/agrinet-2021-2022-2/
New Farmers – edition 2018/2019
New Farmers: the CAP and the challenges of European agriculture
INIZIATIVE EDITORIALI SRL – Coordinator; ASSOCIAZIONE CORALLO – RADIOTELEVISIONI LIBERE LOCALI; RETE BLU SPA; CO.AP. COMUNITA’ APERTA SOCIETA’COOPERATIVA; Confagricoltura.
A TV crew, travelling across Italy, visited small and medium-sized farms to document how farmers face the challenges of modern agriculture, in order to produce a television programme broadcast by the Italian national broadcaster TV2000.
https://www.newfarmers.it/
https://www.newfarmers.it/the-farmers/
New Farmers – edition 2017/2018
New Farmers: the CAP and the challenges of European agriculture
INIZIATIVE EDITORIALI SRL – Coordinator; ASSOCIAZIONE CORALLO – RADIOTELEVISIONI LIBERE LOCALI; RETE BLU SPA; CO.AP. COMUNITA’ APERTA SOCIETA’COOPERATIVA; Confagricoltura.
A TV crew, travelling across Italy, visited small and medium-sized farms to document how farmers face the challenges of modern agriculture, in order to produce a television programme broadcast by the Italian national broadcaster TV2000.